Stigma

New Logo and Packaging!

I feel as though I've been posting a lot about Tastefully Simple lately but hey, it is a side business and I do think about it a lot so why not share my thoughts?

Tastefully Simple just did a rebrand of their logo and packaging. They announced it along with their new fall seasonal line of products at an event called Party Palooza which was held in Minneapolis where the TS headquarters is located. This event filled my Facebook timeline from Thursday to Sunday with excitement and new product info. This is an event where great achievers in their business get recognized. My sponsor was one of them. She is awesome and continues to surprise me with her dedication to TS.

What I really wanted to talk about in this post though, is the stigma associated with businesses such as Tastefully Simple (like Pampered Chef and Thirty One, etc). I hate it... the stigma that is.

Tastefully Simple is exciting to me. I love food! I love making food! I love making food from scratch and I love making food that's easy to prepare from boxes! I love dips! I love party food! I love going to parties partly because of the food! This is mostly why I love Tastefully Simple. It makes it so freaking easy to make food and it tastes good. I would eat all my inventory right now if I could.

Now here are a couple of things I don't understand.. (I just want to preface that this is not directed at anyone, this is a general thought/feeling and trust me, i've had it too about parties in the past before I became a consultant for TS)

1. Why host a party if you aren't excited to host a party?

Now I'm still learning how to properly coach my hosts into success. I think in the future I might approach hosts by asking about their excitement level of eating food, making food, having get togethers with friends and earning free stuff. I can only hope that they are honest with me. It's tricky because back before I did this (and I know i've mentioned this a bit before) I had a pretty successful Pampered Chef party and as the host I was excited about most of it. Once the consultant got me to agree to a date to set the party and I sent out the invites and got the RSVPs, I was excited to have people over to my house to eat food, chat and offer them a chance to order stuff from the catalog. I knew most of them hadn't been to a party before or hadn't been to one in years so this was perfect. The thing I wasn't super excited about was the stigma. The stigma that I was only inviting people over so they could buy stuff so that I could get free stuff. The 'pressure' that they may feel to order something just because I was having a party and just because they were my family/friends.

I want my Tastefully Simple hosts to be excited about the products. I want them to feel so excited that they want to share these things with their friends and give them an opportunity to get excited as well. I don't like the stigma of the 'pressure' associated with purchasing something just because someone asks you to look at a catalog. I'm a pretty honest person in life and if I don't really want something, I don't buy it. I may look at it but I don't buy something just because she bought something from me at my party. That can be a vicious cycle.

One more thing, this isn't just for women.. men like food too. Get your male friends, boyfriends, husbands involved.

2. RSVPs

We live in a different world now. A world where the RSVP doesn't mean sh*t. Excuse my language but seriously, it means nothing! People used to care when they couldn't attend something and would have to call and verbally tell their regrets to the party host via phone. Now we have text and email and Facebook. If you can't go to a party or event that someone invited you to, cool.. that's fine, why wouldn't it be fine? Just RSVP no if they ask for regrets OR RSVP yes/no if they just ask for an RSVP. I understand that things come up and sometimes a yes becomes a no at the last minute BUT these days it seems like people do a lot based on how they feel that day. "Oh we'll see how I feel that day about going.." "Eh.. I don't really feel like it, and even though I RSVP'd (or worse, didn't even respond!) I will just go about my day like I was never invited to anything in the first place"

Can you tell this is a sore area for me? :) This is definitely a direct correlation to events I've hosted in the past. Sorry I'm not sorry. See, honesty! Feels good, right?

3. Facebook Events and Specials

I recently ran a July Special because there was a sale of 20% off the Tastefully Simple large drink buckets and I wanted to incentivize people to buy them or other products they might've needed to stock up on. I'm just going to be honest on here and tell you that only one person took that offer. ONE! I'm not disappointed because I couldn't make money off of orders that were placed. I'm disappointed because those drink buckets are DELICIOUS and because they were an AWESOME DEAL and so many people missed out on them. Now, lucky for you all, I happened to stock up on some so if you're interested, I do have some I can sell you at the 20% discounted price which is $7.99 BUT I have to charge shipping on top of that because.. hello, I paid shipping, and tax actually. So that takes the price from $7.99 to $9.49 ..... original price (if purchased direct from me) would be $11.86 so you're saving $2.37. It's like a sale at the liquor store only better, and tastier. Samba Sangria Slush is yummy, trust me and perfect for parties. Sheesh! This gets me all kinds of hyped up and I really don't even know why but a deal is a deal, people!

Take advantage of specials, that's the bottom line. I create them to offer you something, not to take your money. And if you aren't interested in them, RSVP NO! to the event. You WILL NOT hurt my feelings, I promise!

If you're interested, 'like' my Facebook Page. If you see the value of marketing, share some of the posts that I put up so that your friends may have the opportunity to see them. I'm not going to lie, this would help me tremendously and only takes a millisecond to click 'Share'.

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This is getting long.. probably too long but I needed to get all of that out. So thanks for reading if you've even made it this far.

I would LOVE to hear your comments on this, if you don't want to log in, just comment anonymously, I will never know who it is but will at least get some feedback. All I ever want is honest feedback. Think the products are too expensive? Tell me! Think they taste like poo? Tell me! Think hosting is dumb? I want to knooow! Thanks in advance!